The Pret a Manger Christmas menu launches across the UK today, and with it the stories of five homeless-support charities including Choir With No Name
Choir with No Name’s story has been chosen to feature on sandwich and salad boxes sold in Pret’s 300 UK shops, as well as on the company’s website and social media channels, which is a really exciting opportunity for us. We receive annual funding from Pret’s charity arm, the Pret Foundation Trust (PFT), which goes towards providing nutritious hot meals to our choir members after every rehearsal.
The PFT supports hundreds of homeless shelters and organisations around the UK every year through nightly food donations, funding support, and through its Apprenticeship Scheme; a programme designed to help homeless people and ex-offenders back into work.
Money is raised, in part, through donations from select products sold throughout the year, with donations increasing significantly over Christmas. This year, 50p from every sandwich and baguette sold from Pret’s Christmas range will be donated to the PFT to support its charity partners, including Choir with No Name.
Pret’s two million weekly customers will have the opportunity to learn about the five charities every time they buy something from the Christmas range between now and the New Year.
Rachel Clare, Fundraising and Communications Manager at Choir with No Name said, “We are really excited to be one of the charities chosen for Pret a Manger’s Christmas campaign. The support they provide us throughout the year is fantastic, but this Christmas campaign will enable us to reach out to a new audience of potential choir fans and supporters who we wouldn’t reach otherwise. It’s a wonderful opportunity for us, so we’re very thankful to Pret for choosing to support our choirs this Christmas."
The campaign coincides with our annual Big Christmas Sing-along gig taking place in the iconic Royal Festival Hall in London’s Southbank Centre on Dec 11th, which will see all four Choir with No Name choirs come together on one stage, performing all the Christmas classics, and inviting the audience to join in.
Nicki Fisher, Head of the Pret Foundation Trust said, “The Pret Foundation Trust raised an incredible £1.5m for our charity partners last year, and this year we’re hoping to beat that figure again. Donations from our Christmas products play a huge part in this.”
“This year’s ‘A Little Thank You’ campaign is our chance to connect our customers to some of the organisations they support every time they buy one of our soups throughout the year, or our sandwiches at Christmas. Whether knowingly or not, they’re making a huge difference to the lives of people who need it most.”
The Christmas range will be available in Pret stores across the UK from November 10th, so go and grab a sarnie, and don't forget to take a snap and share it if you see our logo on your salad! #sarniewithnoname